August is a significant month in the breastfeeding community. Not only is it officially Breastfeeding Awareness Month, but the first seven days are embraced by more than 120 countries as an annual celebration known as World Breastfeeding Week.
For new moms, few topics spark more questions, conversations, confusion and angst than infant nutrition and feeding. The official recommendation from both the World Health Organization and American Academy of Pediatrics is exclusive breastfeeding for the first six months of life – however, it’s crucial to note that every woman’s lactation journey is different, and this isn’t possible for every mom. Whether to breastfeed or not is a decision that’s both highly personal and highly nuanced. No matter what avenue you choose, know that you are not alone. (And remember that fed is best — whether it’s breastfed, formula-fed, or a combination of the two.)
What is World Breastfeeding Week?
Three decades ago, the WHO (World Health Organization) and UNICEF (United Nations International Children’s Emergency Fund) joined forces to create an initiative called the Innocenti Declaration on the Protection, Promotion and Support of Breastfeeding. This was essentially a global call to action for the normalization and acceptance of breastfeeding worldwide. International organizations were tasked with creating governmental programs and policies to help implement the Declaration’s principles, support maternal health, and empower women to start breastfeeding, if they so desired.
Two years later, on August 1st, 1992, World Breastfeeding Week was born. A global campaign created by the World Alliance for Breastfeeding Action (WABA), a network dedicated to the preservation of breastfeeding, it was meant to extend the conversation further through weeklong celebrations and events. The shared goal was to normalize the breastfeeding experience, highlight the benefits for babies and moms, and provide necessary support to mothers navigating uncharted or difficult waters when it came to infant feeding.
Each year, there is a specific theme for World Breastfeeding Week, and this year’s is to “support breastfeeding for a healthier planet.” The idea is to educate people on the role of infant feeding within the food system and highlight how breastfeeding is a sustainable, environmentally friendly choice. Another goal is to ensure that women who choose to breastfeed have the appropriate resources and counseling to do so successfully – whether that’s through lactation consultants, trained healthcare professionals, workplace support, or educational materials.
How Grownsy Supports Moms
To celebrate World Breastfeeding Week, all Grownsy® products are 15% off through August 7th .
- 【99.99% +Cleaned】 GROWNSY UVC Light Sanitizer built-in U-V-C led(Long life and more efficiently)for quick and effective sterilizing. Clean 99%+ from baby bottles and daily necessities.
- 【4-IN-1 UVC Light Sanitizer】STERILIZING/DRYING/AOTO(STERILIZING+DRYING) /STORAGE. This do-it-all machine deserves to be owned by growing families. 167℉ drying ensures that item can be used once the drying completed.
- 【Large Capacity Case】Capable of accommodating 12 baby bottles. Dimensions : 9.84 x 9.84 x 9.84 in / Weight : 6.6Ib,US Version:110V,Lifetime: 6000+hours; Model of lamp is G5; Wavelength is 253.7.Large capacity without occupying space
- 【MULTIPURPOSE】 This UV Light Sanitizer is intended to be used in household, kitchen, hotels, Care center,Beauty salons and Kindergarten for baby Products, adult and child's intimate clothing, beauty tools,tableware and mobile phones.